A fair question, and one we would rather answer with a plan and a model you can test yourself than with a promise. Your content earns from two independent streams — and below is exactly how we intend to build the audience behind them.
Your classes are free to watch and carry advertising. Every thousand ads shown against your content earns revenue, and you take an agreed share of it.
Subscribers pay a monthly fee for the ad-free tier. That money goes into a pool shared between creators, and your share is set by how much of the total watch time your classes account for.
This is the point: the two streams do not depend on each other. If subscriptions are slow to grow, advertising still earns. If ad rates are soft, subscribers still pay. You are not betting on one single thing working.
Pro-rata by watch time — the same method the major music and video services use. It rewards content people actually finish, not content that merely gets clicked.
All subscriber payments for the month are added together.
An agreed percentage of that revenue is reserved for creators, fixed in your contract.
Your hours watched, divided by total hours watched across the service, times the pool.
$192 from advertising + $7,960 from the subscription pool. That figure repeats every month the audience holds — it is not a single payment. Subscribers renew monthly, and your classes keep accruing watch hours whether you film anything new or not.
Every number above is arithmetic you can check, using the assumptions shown. It is an illustration of the mechanic at a given scale — not a forecast of the audience we will build. Change any input in the model further down and the maths follows.
Both streams depend on one thing: people actually watching. And connected TV does not work like YouTube — there is no algorithm pushing you to new viewers and no subscribe button. If we simply uploaded your classes and waited, very little would happen.
On TV you are one tile among thousands. Nobody browses their way to a new yoga teacher by accident.
Paying to make a stranger install a TV app is one of the costliest things in digital advertising. Doing it cold burns money.
Advertising pays per thousand views. The subscription pool splits by watch hours. Small audiences produce small numbers either way.
So the plan is not “put it on TV and hope”. It is to build the brand where attention is already cheap — social — and then convert that warm audience into TV viewers, and some of those viewers into subscribers. That order is the entire strategy.
Each one lowers the cost of the next. Running engine 4 before engine 1 is how companies waste marketing budgets.
Why it comes first: a viewer who already recognises you costs a fraction of a cold stranger to convert later. Social is not vanity here — it is cost reduction.
Why second: it gives us real viewing data — what people watch, how long for — before we spend a rupee on advertising, and it feeds the advertising stream first.
Being straight with you: we have not signed these yet. It is our stated strategy, not a completed deal, and we will not present it as one.
Discipline: we do not buy followers, we do not run incentivised installs, and we do not report vanity metrics. Those inflate a dashboard and build nothing.
Attention gets more expensive as you move down — so we harvest the cheap layers first and only pay for the expensive one once the audience is already warm.
Reels, Shorts, TikTok. Wide reach, builds name recognition, costs nothing but effort.
Cost per person reached: effectively zeroYour classes on TV with nothing to install. This is where the advertising stream starts earning.
Cost per viewer: low — we pay the technical cost, not mediaPartnerships that put us in front of people as they set up a new TV. Planned, not signed.
Cost per install: low if secured — this is the prizeWarm audiences converted to installs, and the most engaged viewers offered the ad-free subscription. This is where the second stream begins.
Cost per install: highest — spent last, and only when justifiedIncluding what we will be measuring — because in the early months, revenue is the wrong thing to judge this on. Watch-time is the leading indicator; both revenue streams follow it.
We are not going to quote you a revenue figure — any number we invented would be a guess dressed as a fact. Instead, here are the actual mechanics. Move the assumptions to whatever you think is realistic, including pessimistic, and see what comes out.
Year one total, including the slower early months: —
You are being asked to trust a plan. Here is the line between what is contractual and what is intention.
The honest summary: you are not risking money, because you pay nothing and we carry every cost. You are risking time, and the possibility that this earns less than you hoped. What you get in exchange is two independent income streams, full ownership, and the ability to walk away in 30 days.
Then the advertising stream carries it. That is precisely why there are two. A free, ad-supported audience is far easier to build than a paying one, and it earns from day one of going live — the subscription pool is upside on top, not the foundation.
No. We want to be completely clear about that. You earn a share of what the two streams actually produce, and in the first few months that will be small. What we guarantee is that you pay nothing, we carry every cost, and you can leave with 30 days' notice.
Your monthly statement shows your hours and the total hours the split was calculated against, not just a final figure. If you want an audit clause in the agreement, ask for one — we will not object.
It will, and we would rather say so now. More creators means a smaller percentage each — but usually a larger pool to take a percentage of, and more subscribers drawn in. Whether that trade is good for you is exactly what the monthly reporting will show.
Because we only earn if you earn. There is no upfront fee from you and no minimum from us — our entire return depends on building the audience. Our incentive and yours point the same way from month one.
Everything is posted under your name and drives back to you. If you would rather approve each clip before it goes out, or restrict which platforms we post to, both are fine — say so and we will write it into the agreement.
Monthly, in arrears, for both streams together, with the statement showing how each part was calculated.
Yes, and we would recommend it. Ten to twenty classes, a short initial term, and you judge us on real reporting before committing anything further.
Send us your channel and we will come back with a specific proposal — your advertising share, your subscription pool terms, the length of the term, and which of your classes we think will work on television. No obligation, and we will tell you if we do not think it is a fit.