For yoga & wellness creators

Your classes belong on the television, not just the phone.

We are opening a connected-TV division and we are looking for yoga, meditation, breathwork and wellness creators to work with. We pay for new sessions, licence existing videos, or work on revenue share — your call.

You keep your YouTube You keep your rights No cost to you

Who we are, before anything else

MagicBid has been running since 2021. We handle the advertising on websites, mobile apps and television for publishers around the world. The same founders are now starting this content division.

2021Operating since
600+Publishers work with us
GoogleOfficial MCM Channel Partner
3Offices — India, UAE, Singapore
Markets we distribute into
United States United Kingdom India Australia UAE & the Gulf + more
What we are actually offering

A screen your work is not on yet

Almost every smart TV sold today comes with free channels and free video apps already installed. People open them and watch without downloading anything or paying anything. Yoga and wellness barely exist in that space right now.

01

A different audience

Older viewers, families watching together, people in living rooms — people who will never scroll to find you on a phone.

02

Countries you do not reach

We distribute into the US, UK, India, Australia and the Gulf — including large diaspora audiences who have limited access to teachers back home.

03

Money that is not YouTube money

Television advertising is bought differently and priced differently. It does not replace your channel income — it sits alongside it.

Three ways to work together

Pick whichever suits you

You do not have to commit to all of your work. Most creators start with one option and a small number of videos.

Start here

1 · One-time purchase

We buy television distribution rights to specific videos for a fixed period, for a single payment. Clean and finished.

  • Paid once, no ongoing admin
  • Only the specific videos you agree to
  • You keep ownership — this is a licence, not a sale of the work
  • Rights return to you at the end of the term
Best if you want a clean transaction and no ongoing relationship to manage.

2 · Revenue share on existing videos

You licence videos you have already made. Nothing is paid upfront — instead you take an agreed share of the advertising revenue they earn.

  • No upfront payment either way
  • Non-exclusive — post them wherever else you like
  • Monthly statements showing exactly what was earned
  • You can withdraw with 30 days' notice
Best if you have a large back catalogue you filmed yourself.

3 · We pay you to record

We commission new sessions. You film to a simple spec we give you, we pay a fixed fee per session, and we licence those recordings for television.

  • Paid upfront, per session
  • No questions about old rights or old files
  • Filmed properly for a TV screen from the start
  • You can still post your own versions
Best if your older videos have music, sponsors, or were filmed for mobile.
Division of work

You film. We do the rest.

What we handle

  • Converting your files to television standards
  • Fixing sound levels so it plays properly on a TV
  • Adding captions where platforms require them
  • Tagging everything so people can actually find it — duration, level, style, focus
  • Getting it onto the platforms and negotiating placement
  • All advertising, and reporting what it earned
  • Every rupee of the technical and distribution cost

What we need from you

  • The original video files — the good copies, not YouTube downloads
  • Confirmation that the work is yours to licence
  • A short call to agree what is included
  • For commissioned sessions: your time on a shoot day

That is genuinely all. There is nothing to build, nothing to learn, and nothing to pay for.

Read this part carefully

What we can promise, and what we cannot

You get pitched a lot, and most of it overpromises. Here is the accurate picture so you can decide properly.

What is true

  • MagicBid has run advertising for publishers since 2021, with 600+ publishers today
  • We are an approved Google MCM Channel Partner
  • We carry every cost — you will never be asked to pay us anything
  • You keep ownership, and your YouTube channel stays exactly as it is
Trusted by
Google ABP Live Jagran TCL TV and many more

What we will not pretend

  • This content division is new. We cannot show you years of results from it yet.
  • Your subscribers will not follow you to TV. There is no subscribe button and no algorithm there. This is a new audience built slowly, not your existing one moved across.
  • We cannot promise a number of viewers or an amount of money, and we will not invent one.
  • Platforms decide their own placement. We negotiate hard, but we do not control it.

Why we still think it is worth your time: it costs you nothing, takes nothing away, and you can stop. If you take the commissioned option, you are simply paid for a day's filming.

Is this you?

What works, and what does not

Works well

  • Yoga, meditation, breathwork, fitness, ayurveda or wellness
  • Full sessions and classes, not clips or shorts
  • Filmed horizontally, steady camera, decent light and clean audio
  • Content that will still make sense in five years
  • You filmed it yourself and own what is in it

Does not work

  • Vertical or square video
  • Trending, reactive or topical content
  • Licensed background music you did not clear
  • Sponsor mentions baked into the video
  • Heavy on-screen text, or "like and subscribe" throughout

If your old videos fall in the right-hand column — that is exactly what option 3 is for. We pay you to record fresh sessions and the problem disappears.

Questions

The things creators ask us

Will this hurt my YouTube channel?

We do not believe so. TV viewers are largely different people, and nothing is removed from YouTube. That said, we cannot prove it for your specific channel, so if you are worried, start with a handful of videos and watch what happens.

Do I lose ownership of my work?

No. In every option you keep ownership. You are granting permission for specific videos to be shown on specific platforms for an agreed time. Even in the one-time purchase option, we are buying distribution rights, not the work itself.

How much will I be paid?

It depends on the option, the number of videos and the length of the term, so we will not quote a figure before we have seen your work. What we will not do is give you an inflated number to get you excited. Send us a few videos and we will give you a real one.

Can I still do brand deals and sponsorships?

Yes. These arrangements are non-exclusive and do not restrict your commercial work. The only thing we ask is that sponsor mentions are not baked into the videos we distribute, because advertisers on TV will conflict with them.

My videos have background music. Is that a problem?

Often yes, if it was licensed only for YouTube. Music clearance is the single most common reason a video cannot go to television. Tell us upfront and we will check — and if it does not clear, option 3 solves it.

Do I need better equipment to record for you?

Usually not. A steady camera at 1080p or better, good natural light and a clip-on microphone covers most of it. We will send a one-page spec before any shoot.

Will my name and branding be on it?

Yes. You are credited as the teacher. We are not looking to make your work anonymous — the point is that people discover you.

Which countries will it reach?

We distribute into the United States, United Kingdom, India, Australia and the Gulf, among others. Exactly which platforms carry your specific videos is confirmed per deal rather than promised upfront — we would rather tell you the real list once it is agreed.

Can I stop later?

Yes. For revenue share, 30 days' notice and we remove it. For commissioned and purchased videos, the licence runs for its agreed term and then rights return to you.

Why should I trust you?

Fair question. Check magicbid.ai, look us up on LinkedIn, and note that we are asking you for nothing — no fee, no exclusivity, no equipment purchase. If anyone claiming to be us asks you for money, it is not us.

Next step

Send us your channel

Two minutes. We reply within two working days, and we will tell you honestly if we do not think your content is a fit.

Being upfront about music or sponsors saves us both time.
Thank you — we have your details and will reply within two working days.

Prefer to message? vaibhav@magicbid.ai  or  WhatsApp us

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